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The web site cinnamonspicekent.co.uk had the following on the homepage, "Voted best Indian Restaurant in Kent - Spice Times Restaurant Awards." I noticed that the webpage said " A vibrant, aromatic, new twist to the Indian Restaurant." They also said " Cinnamon Spice is more than just a traditional Indian restaurant. Whether you choose to eat in the restaurant or order a takeaway, we strive to ensure that your dining experience transcends conventional expectations at every level. To contact us directly please call 01233 668 731. 2013, 2014, 2015 and 2016." The meta header had Cinnamon Spice as the first optimized keyword. This keyword is followed by Unit 4 Eureka Place Trinity Road, Boughton Aluph Ashford, and Cinnamon Spice in TN25 which isn't as important as Cinnamon Spice. The other words cinnamonspicekent.co.uk used was Cinnamon Spice takeaway. Cinnamon Spice take away is included but could not be seen by search parsers.